AI segmentation automatically analyzes every email and recipient to determine which recipients are most likely to open, click, and purchase. It factors in past click behavior, purchasing history, and individual preferences regarding timing and content.
Why Is This Important?
Avoid sending every email to everyone: Sending all emails to every subscriber lowers your open and click rates. This leads to your emails landing in promotional or spam folders more often.
Optimize engagement rates: Targeting recipients interested in specific topics results in significantly higher open and click rates (70–80% open rate, around 5% click rate).
How Do You Use AI Segmentation?
Click on "Preview" and then select "Schedule Newsletter."
Choose "Targeted," select a date, and set a sending time.
The AI automatically handles the rest in the background.
When Shouldn't You Use AI Segmentation?
Surveys, important announcements, or major product launches may occasionally be sent to your entire list.
Highly targeted groups (e.g., customers who bought a specific product) can be manually segmented.
As a general rule, use AI segmentation for 90% of your email sends.