Summary: If the content of your email is too long, Gmail will truncate it. This reduces revenue. Reduce the text.
Reducing the size of images does not prevent truncation.
If you often receive long emails, you have probably encountered the following message:
This message, known as Gmail Clipping, means that Gmail cuts off your email after a certain length and does not display it in full. Instead, you must click on a link to read the rest of the email.
This is a limitation of Gmail, not of Hello Email.
Why is this a problem?
Gmail limits the displayed size of emails to about 102 KB of HTML code. If you exceed this limit, Gmail simply cuts off the rest. This leads to three main problems:
Revenue decreases: Recipients may not notice important information because they have to click on "View entire message" first.
Tracking no longer works properly: Open and click rates can be distorted, as the tracking pixel is placed at the end of the mail and is not loaded.
Recipients cannot unsubscribe: Since the unsubscribe link is usually in the footer and this is cut off, recipients can no longer unsubscribe. Spam reports and support messages are the result.
What helps against Gmail Clipping?
To sustainably solve the problem, you need to directly address the size of the email:
Make newsletters shorter: Divide extensive newsletters into several smaller emails.
Write texts more efficiently: Avoid unnecessarily long texts and complex formatting.
Remove layout elements: Since the HTML size is crucial, layout elements such as buttons, products, menus, etc., also count.
What does not help against Gmail Clipping?
Reducing images: Images do not affect the HTML size, as they are loaded externally. You can reduce or even remove images – the clipping remains.